flashinthepan

I’ve been working with X-Cart shopping cart software for just over 6 years now and I still have to say that it’s my favorite cart package. Although it took a little time to learn the ins and outs of it at first, with the full source code available, the customization options are pretty much endless, limited only by your skill with php or your budget to have mods built for you by a developer.

Over the years, I’ve tried many add-ons to the base cart software to try and improve conversion rates including more than one trust logo. A trust logo is supposed to make the customer more at ease letting them know that you’ve taken steps to ensure that their credit card information is secure. That being said, you’d think that one trust logo is as good as another. I can now say definitively that this is not the case.

All trust logos are not created equal. I came across Trust Guard in the X-Cart user forums a number of months ago. They made a claim to increase your conversion rate or get double your money back. This was quite a bold offer and they had a 60 day free trial, so I thought I’d take them up on it and try them out. I was not disappointed.

Our site’s conversion rate increased by 20% within a very short time of implementing the Trust Guard seal within X-Cart. As an added bonus, their PCI scanning service is very thorough and provides a report in quite a nice format.

All in all, the addition of the Trust Guard seal to our X-Cart store was money well invested. Trust Guard and X-Cart really is a sweet combination!